Educational Web Site, Gerald Crawford, Ph.D., University of North Alabama, Florence, Alabama USA
 
Welcome to EMB 692

International Business
Updated 17 April 2002
 
Course Syllabus
Gerald Crawford, Ph.D, PCM, Office, Keller Hall 132,    gcrawfor@unanov.una.edu
(EMBA Coordinator) Mrs. Toysan Reed,   treed@unanov.una.edu
 
Course Description:

This course provides graduate students with an opportunity to examine international trade not only from the traditional standpoint of economic theory, but from strategic and practical perspectives of managers. Students will study marketing, management and production approaches emphasized by successful international firms in an increasingly global marketplace.  Course objectives will be accomplished through specially prepared video taped lectures, assigned readings, class discussion, case writing and case studies.
 
Objectives of Course:
(1) To learn that international business is extremely important to the USA and that success in international trade has an effect on each person in this class. It is essential to recognize that this nation is dependent many other nations for trade, economic ties, resources, defense, and technology. 
(2) To learn that while citizens of the USA have one of the highest standards of living 

in the world, we have not kept up with several nations in terms of  international business growth. Furthermore, increasing trade deficits with a number of nations are creating a worrysome situation. We must learn how to "adapt." 
(3) To learn about the many specific differences in people around the world.  Further, we should reflect on how history, geography, psychology, wars, culture, and customs have varied in other nations so as to cause people of other nations to be the way they are today...and what we must do in order to understand them and to do business with them. 
(4)  To learn how to best gather management and marketing data, deal with local customs and laws, recruit and manage people, raise (and account for) money, design and distribute products and services, develop effective promotion programs, and price goods and services to consumers and organizational users in other nations.
(5)  To learn how to overcome the most important impediment to understanding and doing business with other nations...our SRC.  Additionally, we will try to understand, appreciate, and vicariously enjoy the "mystique" of foreign people, and the adventure of travel (for business and pleasure) in far away places.
 
 Required (or Desirable ) Materials and Resources:
International Business, Third Edition, by Charles Hill, 2000, Irwin/McGraw-Hill.
Access to the Internet through UNA or any independent ISP.
Access to "Encarta - Virtual Globe," 99 - 02 - (CD) computer program by Microsoft. 
 
 Class Activities, Assignments and Projects:
The Hill textbook is the largest selling graduate textbook in the field of international business.  Our class is built around the 20 chapter framework in this excellent text and around sixteen hours of video tapes that have been recorded for this class.  Open classroom discussions about current international events are also an important part of the class.  Student questions and viewpoints are encouraged and appreciated (and rewarded.) 
A written individual class project is discussed under "Project" in another part of this website.  It is due at the start of class on March 24.  It must properly referenced and must contain appropriate headings, based on the approved proposal. 
 
Tests and Grading:
One test will be administered during the last part of the class on March 24.  No set format for the test has been decided.  This topic will be discussed during the first class meeting on January 27. 
Grades will be determined on the basis of (1) one test, 34 percent (2) individual projects, 33 percent, and (3) on-time attendance, positive participation and class leadership, 33 percent.
 
Legal Items:
All materials, projects, and tests handed in during the course become the property of the University. It is suggested that copies be made of the material before it is handed in for evaluation. Further, every effort is made to treat each student equally. Students are graded solely on class performance and not factors unrelated to classroom performance. 
Further, it is the policy of the University of North Alabama to afford equal opportunity in education to qualified students. Therefore, a student who has a disability that inhibits the student's ability to meet course requirements and who desires accommodations must contact the instructor and Developmental Services within the first three class meetings of the semester (within the first three days during summer terms).  The goal is to develop a timely accommodation plan and to file an Americans with Disabilities Act (ADA) Accommodation Form. Course requirements will not be waved, but accommodations will be made to allow each student to meet course requirements, provided the student acts within the first three class meetings in working with the instructor to develop an accommodation plan.  If a disability is identified later in the semester, a non-retroactive accommodation plan will be developed at that time. 
 
Your Professor's Office Hours (Keller 317):
 
MWF: 7:00 to 8:00 and 9:00-11:00 a.m.
Tue and Thurs: 7:00 to 8:00 a.m.
Other hours, including most Saturdays, by appointment.
 
Important Internet Addresses:
Supplemental study materials are also located at the class Internet web site: 

(All characters are lower case except EMB and must be exactly as shown.)
http://www2.una.edu/gcrawford/EMB692
Also, if you need to contact Professor Crawford, please use the following e-mail address:
gcrawfor@unanov.una.edu


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