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Welcome
to EMB 692
International Business Updated 17 April 2002 |
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Gerald Crawford, Ph.D, PCM, Office, Keller Hall 132, gcrawfor@unanov.una.edu (EMBA Coordinator) Mrs. Toysan Reed, treed@unanov.una.edu |
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Course Description:
This course provides graduate students with an opportunity to examine international trade not only from the traditional standpoint of economic theory, but from strategic and practical perspectives of managers. Students will study marketing, management and production approaches emphasized by successful international firms in an increasingly global marketplace. Course objectives will be accomplished through specially prepared video taped lectures, assigned readings, class discussion, case writing and case studies. |
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Objectives of Course:
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(1) To learn that international business is extremely
important to the USA and that success in international trade has an
effect on each person in this class. It is essential to recognize that
this nation is dependent many other nations for trade, economic ties, resources,
defense, and technology.
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(2) To learn that while citizens of the USA have
one of the highest standards of living
in the world, we have not kept up with several nations in terms of international business growth. Furthermore, increasing trade deficits with a number of nations are creating a worrysome situation. We must learn how to "adapt." |
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(3) To learn about the many specific differences
in people around the world. Further, we should reflect on how history,
geography, psychology, wars, culture, and customs have varied in other
nations so as to cause people of other nations to be the way they are today...and
what we must do in order to understand them and to do business with
them.
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(4) To learn how to best gather management
and marketing data, deal with local customs and laws, recruit and manage
people, raise (and account for) money, design and distribute products and
services, develop effective promotion programs, and price goods and services
to consumers and organizational users in other nations.
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(5) To learn how to overcome the most important
impediment to understanding and doing business with other nations...our
SRC. Additionally, we will try to understand, appreciate, and vicariously
enjoy the "mystique" of foreign people, and the adventure of travel (for
business and pleasure) in far away places.
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Required (or Desirable ) Materials and
Resources:
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International Business, Third Edition, by Charles
Hill, 2000, Irwin/McGraw-Hill.
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Access to the Internet through UNA or any independent
ISP.
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Access to "Encarta - Virtual Globe," 99 - 02 - (CD)
computer program by Microsoft.
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Class Activities, Assignments and Projects:
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The Hill textbook is the largest selling graduate
textbook in the field of international business. Our class is built
around the 20 chapter framework in this excellent text and around sixteen
hours of video tapes that have been recorded for this class. Open
classroom discussions about current international events are also an important
part of the class. Student questions and viewpoints are encouraged
and appreciated (and rewarded.)
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A written individual class project is discussed
under "Project" in another part of this website. It is due at the
start of class on March 24. It must properly referenced and must
contain appropriate headings, based on the approved proposal.
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Tests and Grading:
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One test will be administered during the last part
of the class on March 24. No set format for the test has been decided.
This topic will be discussed during the first class meeting on January
27.
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Grades will be determined on the basis of (1) one
test, 34 percent (2) individual projects, 33 percent, and (3) on-time attendance,
positive participation and class leadership, 33 percent.
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Legal Items:
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All materials, projects, and tests handed in during
the course become the property of the University. It is suggested that
copies be made of the material before it is handed in for evaluation. Further,
every effort is made to treat each student equally. Students are graded
solely on class performance and not factors unrelated to classroom performance.
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Further, it is the policy of the University of North
Alabama to afford equal opportunity in education to qualified students.
Therefore, a student who has a disability that inhibits the student's ability
to meet course requirements and who desires accommodations must contact
the instructor and Developmental Services within the first three class
meetings of the semester (within the first three days during summer terms).
The goal is to develop a timely accommodation plan and to file an Americans
with Disabilities Act (ADA) Accommodation Form. Course requirements will
not be waved, but accommodations will be made to allow each student to
meet course requirements, provided the student acts within the first three
class meetings in working with the instructor to develop an accommodation
plan. If a disability is identified later in the semester, a non-retroactive
accommodation plan will be developed at that time.
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Your Professor's Office Hours (Keller 317):
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MWF: 7:00 to 8:00 and 9:00-11:00 a.m.
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Tue and Thurs: 7:00 to 8:00 a.m.
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Other hours, including most Saturdays, by appointment.
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Important Internet Addresses:
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Supplemental study materials are also located at
the class Internet web site:
(All characters are lower case except EMB and must be exactly as shown.) |
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Also, if you need to contact Professor Crawford,
please use the following e-mail address:
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