An advanced marketing and management course designed to acquaint students with the growing opportunities and potential risks in doing business across international boundaries. Particular emphasis is placed on the management of people and resources involved in the successful designing of products, channels of distribution, promotion and pricing of goods or services in the global marketplace. Prerequisites: Mk 360 and Mg 330 or approval of the department head. 

(1) To learn that international business is extremely important to the USA and that success in international trade has an effect on each person in this class. It is essential to recognize that this nation is dependent many other nations for trade, economic ties, resources, defense, and technology. 

(2) To learn that while citizens of the USA have one of the highest standards of living in the world, we have lagged behind in the development and growth of international business. Furthermore, increasing trade deficits with a number of other nations are creating a worrisome situation. We must learn how to "adapt" and compete in the world market. 

(3) To learn how history, geography, psychology, wars, culture, and customs have varied in all nations.  These differences have a major impact on who we do business with internationally.  These things cause people in a nation to have certain attitudes, resources and skills.  If we can better understand their thinking and their comparative advantages,  we can effectively trade with them. The goal is for them to be "better off" and for us to be "better off." 

(4) To learn how to overcome the most important impediment to understanding and marketing to other nations...our SRC (self reference criterion.) 

(5) To learn how to best gather management and marketing data, deal with local customs and laws, recruit and manage people, raise (and account for) money, design and distribute products and services, develop effective promotion programs, and price goods and services to consumers and organizational users in other nations. 

(6) To learn to understand, appreciate, and vicariously enjoy the "mystique" of foreign people, and the adventure of travel (for business and pleasure) in far away places. 

 Required (or Desirable ) Materials and Resources :

International Business , Ninth Edition, by Daniels and Radebaugh, 2001, Prentice Hall Publishers, ISBN Number 0-13-030801-3.

Access to the Internet through UNA or an independent ISP.

Access to "Encarta - Virtual Globe," 98, 99, or 00 - (CD) computer program by Microsoft or another good mapping program with updated UN data sets. 

 Class Activities, Assignments and Projects:

The Daniels and Radebaugh textbook is a top selling textbook in the field of international business.  Our class is built around the topical framework in this excellent text.  Open classroom discussions about current international events are also an important part of the class.  Student questions and viewpoints are encouraged and appreciated (and rewarded.) 

Students who desire to earn a "C" in the class need only attend class, read the assigned material and have a 70 or better average.  Those who strive for an "A" or "B" must have the appropriate grade average (above 80 or 90) and must research and present an acceptable class project.  These students will select one nation to study and research. It is important to become very informed about the history, culture, political situation and trading patterns of this nation so that a comprehensive written (and oral) report can presented to the class at the end of the semester, as shown in the class agenda. 

Three written tests will be administered, two regular tests and a comprehensive final. Regular tests are normally made up of 40-50 multiple choice questions.  The comprehensive final is usually made up of 100 questions. (Also, your professor reserves the right to give "pop tests" if students do not appear to be reading the daily assignments and keeping up with expectations.) Each of the three tests count approximately 25 percent towards the final grade. 

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All materials, projects, and tests handed in during the course become the property of the University. It is suggested that copies be made of the material before it is handed in for evaluation. Further, every effort is made to treat each student equally. Students are graded solely on class performance and not factors unrelated to classroom performance. 

Additionally, it is the policy of the University of North Alabama to afford equal opportunity in education to qualified students. Therefore, a student who has a disability that inhibits the student's ability to meet course requirements and who desires accommodations must contact the instructor and Developmental Services within the first three class meetings of the semester (within the first three days during summer terms).  The goal is to develop a timely accommodation plan and to file an Americans with Disabilities Act (ADA) Accommodation Form. Course requirements will not be waved, but accommodations will be made to allow each student to meet course requirements, provided the student acts within the first three class meetings in working with the instructor to develop an accommodation plan.  If a disability is identified later in the semester, a non-retroactive accommodation plan will be developed at that time. 

Tests and materials handed in are kept on file for one month. If you need to discuss these matters with your professor, it is best to do so in a timely manner. 

Monday - 7-8:00 a.m. and 9 a.m. to 12:00 noon 

Tuesday - 7-8:00 a.m.

Wednesday - 7-8:00 a.m. and 9 a.m. to 12:00 noon 

Thursday - 7-8:00 a.m. and 5:30-6: p.m.

Friday - 7-8:00 a.m.

Supplemental study materials also located at class Internet web site: (All characters are lower case in this address and must be exact.)

Also, if you need to contact Professor Crawford, please use the following e-mail address: