Welcome - Class Lecture Notes
Principles of Marketing (Mk 360-DL) Web Site
Simply double-click on the underlined hypertext words in the table below to retrieve
the available class lecture notes for each chapter in the Boone and Kurtz book
Chapter
Hypertext Address
1
Ch1.htm
2
Ch2.htm
3
Ch3.htm
4
Ch4.htm
5
Ch5.htm
6
Ch6.htm
7
Ch7.htm
8
Ch8.htm
9
Ch9.htm
10
Ch10.htm
11
Ch11.htm
12
Ch12.htm
13
Ch13.htm
14
Ch14.htm
15
Ch15.htm
16
Ch16.htm
17
Ch17.htm
18
Ch18.htm
19
Ch19.htm
20
Ch20.htm
21
Ch21.htm
 
 
For Information About This Course Please Contact
Dr. Gerald Crawford - Professor of Marketing - (256) 765-4404 or:  mk_360@hotmail.com
B. J. Hill - Coordinator of Distance Learning - (256) 765-4651 or:  bhill@unanov.una.edu