Marketing Policy (Mk 498) 1997-98
List of Documents Needed for Class ~ All Available Here:
 
ESSENTIALS
 
"Syllabus.htm" 
 This explains class organization, grading, etc.
"Agenda.htm" 
 The day-by-day schedule for the class.
"Paper.htm"  
 A published paper on the organization of MK 498.
RECITATIONS
 
"60questions.htm" 
 60 basic concepts covered in class.
"Present.htm" 
 Guidance in making a class presentation.
"Sample.htm" 
 An actual student recitation handout.
"Old-Research.htm" 
 Previous classes handouts on 60 questions.
"Old-Research2.htm" 
 Previous classes handouts on 60 questions.
REFERENCE
 
"Old-test.htm" 
 Mid-term and final exams used in the past.
"Attitude.htm"  
 Making an "EASY A" in every class.
PROJECTS
 
"Citing references" 
 Guidance in  citing Internet references.
"TP-evaluation.htm"  
 Form used for evaluation of term projects.
"Lithuania.htm" 
 An example of a term paper.
"Class Web Pages" 
 Another good term paper and Internet topic.
MISCELLANEOUS
"Boone&Kurtz" 
 Marketing principles textbook author's web site.
"UNA-homepage" 
 Keep up with what is going on across campus.
"Crawford" 
 Always check-out your professors.
"Notice" 
 Hot Off The Press - It is good to check here often.
 
 Good search engines for the Internet:
Infoseek and Netsearch (also Yahoo, Lycos, Webcrawler, Altavista, Excite, Hotbot
Check-out the Marketing 360 Web page:
http://www2.una.edu/gcrawford/mk360/360index.htm
If you need to contact Professor Crawford by E-Mail, please use the following address:
UNA1GLC@hotmail.COM    or Click Here