University of North Alabama P. O. Box 5122 Florence, AL 35632 Office Information:
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University of North Alabama P. O. Box 5122 Florence, AL 35632 Office Information:
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Ph.D. (Marketing) University of Arkansas, Fayetteville, Arkansas, 1973. Minor fields: Management and Economics. Tool fields: Mathematics and Computers M.B.A. (Marketing) Memphis State University, Memphis, Tennessee, 1964. B.S. (Business) Delta State University, Cleveland, Mississippi, 1961. BUSINESS EXPERIENCE Business Research Associates, Inc., President of consulting firm, 1975 to present, Florence, Alabama. (Client list available on request.) R. J. Reynolds Industries, Assistant National Sales Promotion Manager, 1967-1970, Winston-Salem, North Carolina. R. J. Reynolds Industries, Home Office Sales Staff Member, 1967, Winston-Salem, North Carolina. R. J. Reynolds Industries, Assistant to the National Advertising Manager, 1965-1966, Home Office, Winston-Salem, North Carolina. R. J. Reynolds Industries, Assistant Division Manager, (Sales)1964-1965, Newark, New Jersey. R. J. Reynolds Industries, Retail Salesman, 1961-1964, Memphis,
Tennessee.
TEACHING AND ADMINISTRATIVE EXPERIENCE University of North Alabama, Florence, Alabama. Eminent Scholar Chair in Business, 1994-1997. Professor of Marketing, October 1978 to present. Associate Professor of Marketing, June 1975 to October 1978. Western University, Baku, Azerbaijan. Visiting Scholar in Marketing and Management (University Partnership Program for the U.S. Information Agency and U.S. Information Service) Assisted in development of a 36 month faculty exchange program. Taught graduate and undergraduate courses in marketing and management, January through May, 1999. Kaunas University of Technology, Panevezys, Lithuania. Consultant and Lecturer in Marketing (U.S. Agency for International Development - Texas A & M University Contract) Taught professional selling and capitalism classes, June-July 1997 program. Taught marketing research and capitalism classes, October-November 1996 program. Taught marketing and capitalism classes, March-April 1996 program. International Fertilizer Development Center, Muscle Shoals, Alabama. Consultant and Lecturer, November-December 1984. Conducted fertilizer marketing training program for the Asian Region, Manila, Philippines. Troy State University, Troy, Alabama. (While on sabbatical leave from the University of North Alabama) Visiting Professor of Marketing, 1981-1982. Taught graduate courses in M.B.A. program in Spain, Greece, England, and Germany. Texas Women's University, Denton, Texas. Assistant Professor of Business and Economics, August 1974 - June 1975. University of Arkansas, Fayetteville, Arkansas. Visiting Assistant Professor, January 1974-July 1974, taught marketing and management courses in M.B.A. program in England, Greece, and Turkey. Assistant to the Coordinator of Graduate Studies and Administrative Coordinator of Overseas Program, 1973. Full Teaching Associate in Marketing, 1971-1972. Graduate Teaching Instructor in Marketing, 1970-71. Forsyth Technical Institute, Winston-Salem, North Carolina. Adjunct Professor of Marketing and Management, 1966 - 1970. Taught various undergraduate courses and conducted special seminars for business and professional organizations. BUSINESS AND PROFESSIONAL ORGANIZATIONS World Association For Case Method Research and Application, Alabama Academy of Science, Academy of International Business, Midsouth Marketing Educators' Association, National Social Science Association, Atlantic Marketing Association, Southeast Decision Sciences Institute, International Academy of Business, Sigma Iota Epsilon (honorary, management), Beta Gamma Sigma (honorary, business), Phi Kappa Phi (honor society). RESEARCH AND WRITING Internet Web Sites and Distance Learning Media http://www2.una.edu/gcrawford/EMB505
Professional Papers Presented “Using Internet Web Sites in the College Classroom: Problems and Opportunities,” a paper presented at SE Informs Conference, Myrtle Beach, SC, October 1-2, 1999. (Co-author) “Student Satisfaction with Mandatory Advising,” a paper presented to the Alabama Academy of Science Conference, March 25, 1999, Athens State University, Athens, Alabama. (Co-author) “An Empirical Examination of Students and Class Specific Web Sites: Differences between Majors,” a paper presented at SWFAD (SW-DSI) Conference, Houston, Texas, March 10-13, 1999. (Co-author) “Student Satisfaction with Mandatory Advising,” a paper presented to the Alabama Association of Institutional Research Conference, April 16, 1999, Auburn University, Auburn, Alabama. Won “Best Paper” Award. (Co-author) "An Empirical Investigation into Distance Education: Does the Venue Matter?” a paper presented to the World Association of Case Research and Application Conference (WACRA), July 5, 1999, Extremadura, Spain. (Co-author) "Distance Learning: What Post-secondary Education Faculty Really Think About It,” a paper presented to the World Association of Case Research and Application Conference (WACRA), July 6, 1999, Extremadura, Spain. (Co-author) "Using Internet Technology in the College Classroom and in Business Training Programs,” a paper presented at Emerging Issues in Business and Technology Conference, November 12-14, 1998, Myrtle Beach, SC. (Co-author) Note: Paper won top paper award and was reprinted in the Journal of Contemporary Business Issues. "Building Class-Centered Internet Web Sites to Effectively Serve Student Information Needs," a paper presented (and publication in proceedings) at the World Association for Case Method Research and Application conference, Marseilles-Provence Graduate School of Business (ESC), July 1998, Marseille, France. "The Internet: A Powerful New Teaching and Research Tool For International Business Faculty," a paper presented to the World Association for Case Research and Application Conference, Napier University, June 29-July 2, 1997, Edinburgh, Scotland. (Co-author) "Practical Barriers in the Transition to Capitalism: The Case of Lithuania," a paper presented to the World Association for Case Research and Application Conference, Napier University, June 29-July 2, 1997, Edinburgh, Scotland. "The Internet - A Powerful Tool for Building an International Curriculum Component Required at ACBSP Member Schools," a paper presented to the Association of College Business Schools and Programs Conference Newport Beach, CA, June 27-28, 1997. "Using Marketing Research for Improved Recruitment and Retention of International Students in Higher Education," a paper presented to the American Marketing Association's Annual Conference on Higher Education, Nashville, TN, November 11, 1996. (Co-author) "Internationalizing the Business Curriculum," an invited paper presented to the Association of Collegiate Business Schools and Programs Conference and Workshop, Athens, GA, October 24, 1996. "Marketing Educational Services to International Students at the University of North Alabama," a paper presented to the Academy of Marketing Science, Multicultural Marketing Conference, Virginia Beach, VA, October 16-19, 1996. (Co-author) "Interactive Teaching and Course Content: Are We Teaching the Right Things in Schools of Business?" a paper presented to the 1996 World Association For Case Research and Application Conference, June 23-26, 1996, Warsaw, Poland. "Qualities Sought by Businesses in Selecting New Entry-level, College Trained Employees: Implications for Business Schools," a paper presented to the International Association of Business Disciplines Conference, April 11-14, 1996, Rockville, MD. "Retail Pricing: A Comparison of U.S. and U.K. Pricing Practices," a paper presented to the Institute of Management Science Conference, Southeastern Chapter, Myrtle Beach, SC, October 1995. (Co-author) "Differences in U.S. and U.K. Business Practices: Perceptions of British Managers," a paper presented to the Institute of Management Science Conference, Southeastern Chapter, Myrtle Beach, SC, October 1995. (Co-author) "An Exploratory Comparison of American and British Advertising Ethics," a paper presented to the Southern Marketing Association 1995 Conference, Orlando, FL, November 1995. (Co-author) "Examining the SBI Case Assistance Program for Potential Use in Economically Developing Nations," a paper presented to the World Association For Case Method Research and Application conference, June 1995, Leysin (Vaud) Switzerland. (Co-author) "Teaching Small Business Success Through the Experience of Others - A Closer Look at the Score Casework Program," a paper presented to the World Association For Case Method Research and Application conference, June 1995, Leysin (Vaud) Switzerland. (Co-author) "University Marketing - Adding Consumer Orientation to the products and Services Mix," presented at the International Academy of Business Disciplines conference, Redondo Beach, CA, April, 1995, (Co-author) "Case Teaching Notes - The Weak Link in Using the Case Method," presented at Tenth International Conference of the World Association For Case Method Research and Application Association, July 1993, Bratislava, Slovakia and Vienna, Austria. (Co-author) "U.S. and U.K. Management Styles: Perceptions of British Managers," presented at Seventieth Annual Meeting of the Alabama Academy of Science, University of Alabama in Huntsville, Huntsville, AL, March 1993. (Co-author) "Opportunities and Difficulties Encountered in Using Cases at the Regional University Level," presented at World Association For Case Method Research and Application Conference, June 1992, Limerick University, Limerick, Ireland. (Co-author) "A Longitudinal Evaluation of the Alpha Simulation as a Tool for Teaching Marketing to International Students," presented at World Association For Case Method Research and Application Conference, July 1991, Humboldt University, Berlin, Germany. (Co-author) "The Direct Marketing of High Quality Fresh Fruits and Vegetables to Institutional, Restaurant, and Reseller Accounts," presented at Third Bi-Annual Conference on Marketing, January 1989, Silsoe College, Cranfield Institute of Technology, Silsoe, England. (Co-author) "Mushroom Industry Outstrips Development of Marketing System," presented at Third Bi-Annual Conference of Food Marketing, January 1989, Silsoe College, Cranfield Institute of Technology, Silsoe, England. (Co-author) "The Farmers' Market: A Key Link in the Direct Distribution of Fresh Produce in Northwest Alabama, USA," presented at Second Conference on Marketing in the Food Chain, Sheffield City Polytechnic, September 1986, Sheffield, England. (Co-author) "Developing and Managing a Business Degree Program for Overseas Military Personnel," presented at Southwest Division of the Academy of Management, Eighteenth Annual Meeting, San Antonio, Texas, March 1976. (Co-author) "Overseas Customers Viewpoints of U. S. Exporters: A Case Study of Turkey," presented at Southern Marketing Association Annual Meeting, November 1975, New Orleans, LA. (Co-author) Published Articles, Proceedings, and Cases in Textbooks “Building (Class-Centered) Internet Web Sites to Effectively Serve Student Information Needs,” an article appearing in readings book Interactive Teaching and the Multimedia Revolution, World Association for Case Method and Application, Rensselaer Polytechnic Institute (Hartford, 1998) pp. 432-443. “Using Internet Technology in the College Classroom and in Business Training Programs,” an article appearing in Journal of Contemporary Business Issues, Volume 6, Number 2, pp. 8-18, Fall Edition, 1998. “Nabisco: What They Didn’t Teach Us in Sales Class,” a case published in Sales Management, Fifth Edition, Charles M. Futrell, Dryden Press (Ft. Worth, TX, 1998) pp. 36-37. Also, Teaching Notes for Sales Management, Charles M. Futrell, Dryden Press (Ft. Worth, TX, 1998). “R. J. Reynolds: Selecting the Best Sales Team,” a case published in Sales Management, Fifth Edition, Charles M. Futrell, Dryden Press (Ft. Worth, TX, 1998) pp. 334-335. Also, Teaching Notes for Sales Management, Charles M. Futrell, Dryden Press (Ft. Worth, TX, 1998). “Bob Johnson: Searching for a Sales Job,” a case published in Sales Management, Fifth Edition, Charles M. Futrell, Dryden Press (Ft. Worth, TX, 1998) pp. 364-366. Also, Teaching Notes for Sales Management, Charles M. Futrell, Dryden Press (Ft. Worth, TX, 1998). “Martin, Inc.: The First Woman is Hired,” a case published in Sales Management, Fifth Edition, Charles M. Futrell, Dryden Press (Ft. Worth, TX, 1998) pp. 367-368. Also, Teaching Notes for Sales Management, Charles M. Futrell, Dryden Press (Ft. Worth, TX, 1998). “RJR: Beyond Field Sales...The Home Office,” a case published in Sales Management, Fifth Edition, Charles M. Futrell, Dryden Press (Ft. Worth, TX, 1998) pp. 576-578. Also, Teaching Notes for Sales Management, Charles M. Futrell, Dryden Press (Ft. Worth, TX, 1998). “C & D Foods: Leadership - Who is Best for the Job?” a case published in Sales Management, Fifth Edition, Charles M. Futrell, Dryden Press (Ft. Worth, TX, 1998) pp. 580-581. Also, Teaching Notes for Sales Management, Charles M. Futrell, Dryden Press (Ft. Worth, TX, 1998). "Practical Barriers in the Transition to Capitalism: The Case of Lithuania," an article appearing in readings book Interactive Teaching and Learning, World Association for Case Method Research and Application, Boston, MA, 1997, pp. 519-528. "The Internet - A Powerful Tool for Building an International Curriculum Component Required at ACBSP Member Schools," Mission Possible, ACBSP Ninth Annual Conference Proceedings, Association of Collegiate Business Schools and Programs, Newport Beach, CA, June 27-28, 1997, pp. 147-155. (Co-author) "Using Marketing Research for Improved Recruitment and Retention of International Students in Higher Education," 1996 Symposium for the Marketing of Higher Education, The American Marketing Association, Nashville, TN, November 1996, pp. 54-62.(Co-author) "Internationalizing the Business Curriculum," Proceedings of the Professional Development Seminar, (ACBSP) Association of Collegiate Business Schools and Programs Conference and Workshop, Athens, GA, October 1996, Section 2, pp. 1-14. "Marketing Educational Services to International Students at the University of North Alabama," Multinational Marketing Conference, 1996 Proceedings, Academy of Marketing Science, Old Dominion University, 1996, pp. 208-213. "Interactive Teaching and Course Content: Are We Teaching the Right Things in Schools of Business?" Interactive Teaching and Emerging Technologies, World Association for Case Method Research and Application, Warsaw, Poland, Volume IX, 1996, pp. 129-137. "Qualities Sought in Selecting College Trained Employees: Implications for Business Schools," Business Research Yearbook, Global Business Perspectives, Volume III, 1996, International Association of Business Disciplines, pp. 670-674. "Examining the SBI Case Assistance Program for Potential Use in Economically Developing Nations," Teaching and Interactive Methods, Selected Papers of the Twelfth International Conference, World Association for Case Method Research and Application, Leysin, Switzerland,1995, pp. 515-522. (Co-author) "Differences in U.S. and U.K. Business Practices: Perceptions of British Managers," Proceedings of the 31st Annual Meeting of the Institute of Management Sciences (Southeastern Chapter), Eds. Pamela K. Lattimore and Susan W. Palocsay, December 1995, pp. 235-237. (Co-author) "An Examination of Two College Based Small Business Assistance Programs - SBI and SCORE," Proceedings of the 31st Annual Meeting of the Institute of Management Sciences (Southeastern Chapter), Eds. Pamela K. Lattimore and Susan W. Palocsay, December 1995, pp. 348-350. "Retail Pricing: A Comparison of U.S. and U.K. Pricing Practices," Proceedings of the 31st Annual Meeting of the Institute of Management Sciences (Southeastern Chapter), Eds. Pamela K. Lattimore and Susan W. Palocsay, December 1995, pp. 295-297. "An Exploratory Comparison of American and British Advertising Ethics,"Marketing: Foundations for a Changing World, Proceedings of the Southern Marketing Association, November 8-11, 1995, Orlando, FL. pp.105-108. (Co-author) "University Marketing - Adding Consumer Orientation to the Product and Services Mix," Business Research Yearbook: Global Business Perspectives, International Academy of Business Disciplines Conference Proceedings, Redondo Beach, CA, April 1995, pp.675-679. "Case Teaching Notes - The Weak Link In Using the Case Method," (1994), pages 387-393, Innovation Through Cooperation With Cases, Simulations, Games, and Other Interactive Media, World Association for Case Method Research and Application, Boston, MA, 02192 "A Longitudinal Evaluation of the Alpha Simulation - A Tool for Teaching Marketing to International Students," (1991), pages 293-300, Managing Change With Cases, Simulations, Games, and Other Interactive Media, World Association for Case Method Research and Application, Boston, MA, 02192 (Co-author) "The Farmers' Market - A Key Link in the Direct Distribution of Fresh Produce in Northwest Alabama," (The European Journal of) Food Marketing, MCB University Press, Bradford, England (1987), pp. 172-182.(Co-author) "Developing and Managing a Business Degree Program for Overseas Military Personnel," 1976 Proceedings of the Southwest Division, Academy of Management, Robert Albanese, ed. (1976), pp. 199-204. "Overseas Customers Viewpoints of U. S. Exporters: A Case Study of Turkey," Proceedings: Southern Marketing Association, Henry W. Nash and Donald P. Robin, eds. (1975), pp. 127-129. MAJOR PRESENTATIONS, SPEECHES, AND SYMPOSIA "Teaching in the Former Soviet Union," a presentation made to the Muscle Shoals Exchange Club, September 21, 1999, Florence, Alabama. "The Economic Environment in Eastern Europe," a presentation made at Economics Conference for Teachers, Center for Economic Education, University of North Alabama, June 9, 1998, Florence, Alabama. "Around the World in Sixty Minutes," a presentation made to the World Association for Case Method Research and Application Conference, Napier University, June 29-July 2, 1997, Edinburgh, Scotland. "Getting to Know the Real Russia and Why We Must Help Them Survive," a presentation made at International Awareness week, University of North Alabama, March 18, 1997. Presentation entitled "Teaching Relevant Concepts in Schools of Business," made to University of North Alabama, College of Business Advisory Board, March 21, 1996 Presentation entitled "Teaching Relevant Concepts in the College of Business at UNA," made to President's Cabinet, April 19, 1996 Conducted symposium presentation on International Marketing Management at East-West Trade Conference, Nashville, April 15-17, 1996 (President Robert Potts and UNA co-sponsored) "Trends in International Marketing Management," presentation given to Chinese business executives at International Fertilizer Development Center, May 1995, Muscle Shoals, Alabama. "Writing better Cases," Case Colloquium Panelist, World Association for Case Method Research and Application Conference, June 1994, University of Montreal, Montreal, Quebec, Canada. "Teaching Notes: The Missing Link in Effective Case Research and Development," a symposium conducted at the World Association for Case Method Research and Application Conference, June 1994, University of Montreal, Montreal, Quebec, Canada. "Conducting Marketing Classes Overseas," a symposium conducted at Mid-South Marketing Educators' Conference, March 1992, University of Southern Mississippi, Longbeach, MS. Attended and spoke (as Session Chairperson, and as Session Discussant) at Midsouth Academy of International Business, February 1990, Dallas, TX. "Fertilizer Marketing Functions in a Free Market System," given to a group of international bankers at the International Fertilizer Development Center, February 1990, Muscle Shoals, AL. "The Role of Fertilizer Marketing Strategy as a Price Variable in Commercial Credit in Free-Marketing Systems," given to a group at the International Fertilizer Development Center, February 1990, Muscle Shoals, AL. "Marketing Management," given to a group of international participants in a fertilizer marketing management training program conducted at the International Fertilizer Development Center, October 1989, Muscle Shoals, AL. "Modern Management Concepts Applied to Fertilizer Marketing," given to a group at the International Fertilizer Development Center, September 1989, Muscle Shoals, AL. "Marketing and Our Economic System," given to Muscle Shoals Area Teachers, The University of North Alabama, June 1986, Florence, AL. "Simulating the Marketing Environment in the Fertilizer Industry," given at the International Fertilizer Development Center, August 1985, Muscle Shoals, AL. "The Case Study Method of Solving Marketing Problems," given at International Fertilizer Development Center, August 1983, Muscle Shoals, AL. "Developing an Effective MBO System," given at International Fertilizer Development Center, August 1982, Muscle Shoals, AL. "International Marketing," given at the International Fertilizer Marketing Seminar, August 1981, Muscle Shoals, AL. "International Marketing," given at International Fertilizer Marketing Seminar, September 1978, Muscle Shoals, AL. "International Marketing," given at International Fertilizer Marketing Seminar, September 1977, Muscle Shoals, AL. UNIVERSITY AND PROFESSIONAL ACCOMPLISHMENTS, SERVICE AWARDS Excellence Award for research and publishing activities and distance learning efforts in the College of Business, presented by Dr. Michael Butler, Dean, College of Business, University of North Alabama, at October 18, 1999 faculty meeting, Florence, Alabama Appreciation Award for research and writing of case "The Gucbirligi Holding Model" by Mr. Kemal Zorlu, Chairman of the Board, Gucbirligi Holding, A.S., presented at national press conference, August 20, 1998 in Ismir, Turkey Served on university-wide General Studies Degree Committee (1990-1999) Taught and produced first full-length Distance Learning Video Class (Principles of Marketing) in the Department of Marketing and Management, College of Business, May, 1998 Elected to the Advisory Board of the World Association For Case Method Research and Application (WACRA) for six-year term, Edinburgh, Scotland, June 1997 Named to Eminent Scholar Chair in School of Business for third consecutive year, 1996-97 Received service award "en reconnaissance de votre precieuse contribution" from World Association For Case Method Research and Application (WACRA) Executive Board at Annual Conference, Warsaw, Poland, June 26, 1996 Organized and conducted International Marketing and Management classes which were taught in Amsterdam and Maastricht, Netherlands, and Paris, France, July-August 1996 Named to Eminent Scholar Chair in School of Business for second year, 1995-96 Awarded Samuel Moore Walton Free Enterprise Fellowship, 1994-95 academic year, Students In Free Enterprise, Inc. (SIFE) Named as first teaching faculty member in College of Business to hold newly created Eminent Scholar Chair, 1994-95 year Served on International Studies Advisory Committee (1994-95) Organized and conducted International Marketing and Management classes which were taught in London, England and Dublin, Ireland, July-August 1994 Served on University Faculty Senate for School of Business (1994-97) School of Business Dean's Service Award, Presented by Dr. Robert S. Johnson, Dean, University of North Alabama, School of Business, April 21, 1993 Served on Dean's Advisory Committee to revise Marketing, Management, and CIS Curriculum (1993-94) Served on University Committee to revise University Core Curriculum (1993-94) Completed a University-wide comprehensive marketing plan for UNA Administrators (1992-95) Served on Faculty Selection Committee, Marketing, Management, and CIS area (1991-94) Presently serving on Graduate Faculty (Twenty-four years) Served on Promotions Committee for Department of Marketing, Management and CIS, and on Promotions Committee for School of Business (1993-1994) Organized and conducted International Business Courses in London, England and Paris, France, July and August 1991 Served as Chairman of Faculty Affairs Committee of Faculty Senate (1988-1990) Developed and conducted the first University-wide "Faculty Attitudes, Opinions, and Interests" survey for the Executive Committee of Faculty Senate in 1989 (and again in 1990) Organized and conducted International Business courses in London, England and Paris, France, July and August 1989 Served on Faculty Senate Committee to Revise Student Advising System (1987-88) Served on University Curriculum Committee (1986-87) Served on Graduate Council (1983-86) Served on University Faculty Senate (1982-88) Served as Chairman of Committee to Evaluate Marketing Area (ACHE) in School of Business (1985) Served as Chairman of Athletic Committee (1976-81) Served as Chairman of Gulf South Athletic Conference Faculty Committee (1980-81) Served as Chairman of United Fund Campaign for UNA (1980-81) Served as Sub-Committee Chairman for Self Study on Accreditation (1980) Served on Counseling Center Advisory Board (1978-79) Served on School of Business Advisory Committee to Revise MBA program (1977) Served as Chairman of School of Business Committee on Research Funding (1977-1979) Served on University Committee to Select recipients of TURRIS FIDELIS Award (1977) Served as Chairman of Search Committee to select new Football Coach (1976) Served as Chairman of Faculty Senate Committee on "Promotion for Persons not Holding Doctoral Degrees" (1976) Served on Interfraternity Scholarship Committee (1976) Served on the "Advanced Institutional Development Committee" (1976) Served on Committee to study "School of Business Secretarial Needs" (1976) Served on Committee to study "School of Business MBA Comprehensive Exams" (1976) Served on Faculty-Senate Committee to develop policy on outside activities of faculty members (1976) OTHER UNIVERSITY SERVICE Has constructed (and currently maintains) five award-winning, multi-page educational web sites for UNA classes on three separate ISP servers since 1992. Works closely with Placement Center to help UNA graduates get jobs, and has met with more than one-hundred companies in this endeavor over the years.
"Teaching in the Former Soviet Union"
"Marketing and Small Business" "Pre-business Workshop" "Business Failures and How to Prevent Them" Serves as an advertising judge on occasions for the Alabama Association of Distributive Education. Serves as a frequent speaker at University and civic functions such as football banquets, graduation awards, club meetings, and civic organizations. |