Internet Resources Collection

Business & Economics

Marketing and Advertising

Major Link Collections

• Business 2.0 Web Guide
• CEOExpress: Business Portal for Executives
• KnowThis.com: Marketing Virtual Library
• Links to Marketing Resources (Tilburg University)
• Marketer's Portal
• Marketing & International Business Links
• Marketing Resources at Business.com
• Sales & Marketing Source
• A Volition for Marketing

Advertising and Promotion

• Ad Resource: Internet Advertising and Web Site Promotion Resources
• AdFlip.com - An archive of automobile, celebrity, audio magazines advertising and more
• American Marketing Association
• Advertising World (U. of Texas) - Marketing communications directory
• Emergence of Advertising in America: 1850-1920
• Legal Research Guide: Advertising Law

Associations and Scholarly Societies

• Professional Associations and Institutes (Tilburg University)

Business to Business Marketing

• Institute for the Study of Business Markets
• MarketingPower.com
• North American Industry Classification System (NAICS)
• Standard Industrial Classification Search
• Standard Occupational Classification (SOC) Codes

Careers In Marketing

• Career Resource Homepage
• Careers in Marketing (KnowThis.com)

Consumer Behavior

• Don Slater's New Cultures and Economics
• The Psychology of Consumers (Dr. Lars Perner)

Directories

• Business and Company Resource Center

Governmental Resources

• Federal Web Locator

International Marketing

• GlobalEdge International Business Resource Network

Journals and Magazines

• Academic Marketing Journals Web Sites
• @ BRINT Journals - Collection of journals dealing with business and management
• Marketing Journals and Business Journals - Jumpsite

Legal Issues

• The World Wide Web Virtual Library: Law

Life Styles

• VALS - Type Yourself - Values and Lifestyles Program(VALS) at SRI

Scholarly Societies

• Scholarly Societies Project - University of Waterloo Electronic Library

Logistics and Transportation

• Links to Logistics and Transport Information Sources - Cranfield University

Marketing Departments

• AACSB Marketing Departments Online
• Management and Marketing Dept. (University of North Alabama)

Marketing Research

• Forecastcenter.com
• Gallup Organization
• Industry Research Desk
• KnowThis.com
• MarketResearch.com
• Marketing Research Association
• MRA's Blue Book Research Services Directory
• NOP Research Group

Patents

• United States Patent and Trademark Office

Retailing

• Hall of Malls
• Institute for Retail Studies, University of Stirling
• National Retail Federation

Socio-Cultural Data

• Data on the Net - Collection of Internet sites of numeric social science data
• Social Science Information Gateway-SOSIG

Software

• MSC: Products and Services

Statistics

• B & E DataLinks Search Page
• Bureau of Labor Statistics
• Consumer Expenditure Survey
• Population Index - on the Web
• Population Studies Center - University of Michigan
• Statistical Abstract of the U.S.
• Statistical Briefs
• U.S. Census Bureau - the Official Statistics

Technology

• Information Technology - Columbia University
• Project 2000 -Research Program on Marketing in Computer Mediated Environments

Trademarks

• Basic Facts About Registering A Trademark - U.S. Patent and Trademark Office
• Trademark Information - Master-McNeil

University Departments and Distance Learning

• AACSB Marketing Departments Online
• Homepages of Marketing Departments Worldwide
• University of North Alabama College of Business

 
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